How long does it usually take to deliver an order to your customers?
Don't give me an arbitrary number you set as a target but never track. Tell me the average time from order to delivery for the past month. What was the median delivery time? What about the outliers: what caused the delayed deliveries?
If you cannot answer those questions in under two minutes, or you need to request a report that takes more than two business days, you have a problem. And it is a serious one.
If you cannot objectively explain what is happening and why, how can you expect to improve? How will you measure real progress?
That is why we believe every business owner should have a single source of truth for their performance: designed to help them act, and to monitor whether the actions worked.
Note what the question is not asking for. It is not asking for a dashboard with more charts. The median matters more than the average because a handful of catastrophic delays will drag an average somewhere misleading. The outliers matter most of all, because that is where the cause lives. An average delivery time on its own tells you almost nothing you can act on.